Keyword Research is Broken.

ProRankTracker Review & Alternatives — A Decent Rank Tracker That Provides Good Value for the Money

ProRankTracker is a comprehensive keyword rank tracking and reporting tool. It’s intuitive and easy to use while providing you with a detailed overview of your SEO efforts. This rank tracker has been around for over a decade and has more than 40,000 satisfied users worldwide.

In this article, we’ll take a closer look at ProRankTracker’s features so that you can see whether this keyword tracker meets the needs of your business. 

We’ve reviewed over 35 of the most popular rank trackers on:

  • Accuracy
  • Check frequency
  • Speed
  • Reporting
  • Other advanced features

After reading this review, if you conclude that ProRankTracker isn’t what you’re looking for, you can always check out various alternatives. 

Why You Should Listen to Us About ProRankTracker

We’ve executed successful SEO campaigns for dozens of clients, across various niches. When it comes to SEO, keyword research, and rank tracking, we know what works — and we have the results to prove it.

In 2019, we took three projects with virtually no online presence to over 100,000 monthly organic search visitors.

Doggypedia.org (Publisher)

See how we grew Doggypedia to 18,500,000 Pinterest impressions and over 5,700 hours of YouTube watch time in 2019.

CampusReel (B2C SaaS)

Read our CampusReel case study to learn how we crush B2C SEO.

DoNotPay (B2C SaaS)

Now that you know that our opinions are backed by data and real-life results, let’s jump right into the ProRankTracker review. 

About ProRankTracker

ProRankTracker is an excellent tool that can provide you with a wealth of valuable data regarding your SEO campaigns in an easy-to-understand manner. The tool’s UI is clean and intuitive, and the information is presented through color-coded graphs, charts, and lists. So, despite the wide variety of options available in ProRankTracker, you will never feel overwhelmed. 

The great thing about ProRankTracker is that you can learn everything about the tool and try it out for free before making a commitment. The tool offers a free seven-day trial plan, with no strings attached — it doesn’t ask for your credit card information.

ProRankTrackerHomepage

Most rank trackers have free trials, but they often only give you access to the basic features and limit you to checking a handful of keywords. With ProRankTracker’s free trial, you’ll have access to all of the tool’s features, with two URLs and 20 search terms, so you can test out everything before upgrading to a paid plan.

Apart from the free trial, you can also book a demo of the tool and see sample reports to get an idea of how the tool works and what information it can provide. 

When it comes to pricing, the monthly subscription plans ProRankTracker offers are quite reasonable. If 500 keyword searches do the job for you, the $49 starter plan is a great deal, considering you also get to utilize the tool’s on-page SEO capabilities for up to ten sites and 200,000 pages. 

The plans go up to 100,000 keywords for $3,300, but you can always upgrade/downgrade your plan according to your needs.

ProRankTracker Pricing

What’s also worth noting is that you get API access and a dedicated account manager with the business plan. This plan starts from $180/month for 3,000 search terms and is an excellent option for agencies who are doing SEO for multiple clients.

Here’s a quick overview of ProRankTracker:

ProRankTracker Overview

Monthly cost From $25/month to $3,300/month
Number of keywords From 200 keywords to 100,000 keywords, depending on the plan
Search frequency  30
Actual searches per month 6,000 – 3,000,000
Cost per keywords/monthly $0.0033
Year funded 2009
Capterra reviews 4.7/5 stars
g2 reviews 4.3/5 stars
Number of employees 11–50
Facebook followers 1,213
Twitter followers 8,625

ProRankTracker Features

ProRankTracker is rich with features and offers a ton of customization. This makes it a great option for both: 

  • Affiliates, marketers, and business owners who are just dipping their toes in SEO waters
  • Experienced SEO professionals who are looking for a rank tracker with advanced functionality. 

The key features of ProRankTracker are:

  1. Search engine, device, and location support
  2. Check frequency
  3. Full SERPs
  4. Reports
  5. Site audit
  6. Rankings discovery

Search Engine, Device, and Location Support

Once you register your free account and click the verification link in your inbox, you’ll be redirected to ProRankTracker’s dashboard. Here, you can watch two tutorial videos that will give you a brief overview of the software and a detailed explanation of its Rankings page.

Free Trial Dashboard

You can also check out other video tutorials if you want to familiarize yourself with the tool a bit more before you create your first project. 

When you’re ready, you can get started by clicking on either “Add Wizard” or “Advanced Add.” The former lets you set up your project quickly and start checking your rankings right away, while the advanced option offers a lot more customization options.

From the “Advanced Add” interface, you can select the search engines you want to track your keyword rankings for, the tracking type, and the location.

ProRankTracker Advanced Add

When it comes to tracking type, you can not only choose between desktop and mobile but can also select YouTube Video, as well as Amazon Listing. 

As far as search engines are concerned, ProRankTracker has you covered on all fronts. The tool supports

  • Google
  • Bing
  • Yahoo!
  • Yandex
  • YouTube
  • Ask
  • DuckDuckGo
  • Seznam
  • Excite
  • Lycos

You can also choose a specific or nearby location you want to check the rankings for. Simply type in the name of the location — country, state, or city — and select it from the tool’s drop-down menu. You can also set the language of the search if you want to check your rankings for a specific market. 

The variety of customization options during project creation make ProRankTracker stand out from the competition. You’ll definitely get your money’s worth if you opt for this advanced rank tracker. 

Check Frequency

The one thing ProRankTracker is lacking is the option to adjust the check frequency. The tool provides automatic updates for all your terms once per day and does not include a live notification system. This means you’d have to wait a full day to see if there are any changes in your keyword rankings.

The one workaround here is on-demand updates, but these are only available to users with Standard, Advanced, or Business plans ($89 and above). On-demand updates allow you to manually refresh the rankings for all your terms, once per day. Keep in mind that you can’t refresh the rankings for the same term multiple times. 

Full SERPs

The “Full SERPs” is a relatively new addition to ProRankTracker’s list of features. It’s essentially a competitor analysis feature that enables you to see where you rank for the chosen keyword and who your top competitors are.

The feature only shows you the pages associated with the keyword and their rankings on Google. It doesn’t allow you to click the pages to see what your competitors are writing about the topic — you have to copy & paste the URLs if you want to take a look at their articles.

ProRankTracker Full SERPs Feature

There is no search volume for the keyword either. The feature only shows the longevity, top position, the bottom position. You can also see each domain’s WhoIs data, but we don’t see how this is relevant to your SEO efforts. 

The chart view can be helpful to keep track of how your rankings and the rankings of your competitors change over time, but overall, the information this feature provides is bare bones. 

Reports

ProRankTracker has an excellent reporting feature — one of the most detailed we’ve seen from a rank tracker.

ProRankTracker Reports 

There are several types of reports the tool can help you generate: 

  • Overview reports — a detailed overview of the rankings for your URL or selected terms
  • Progress reports — reports that highlight changes in your website’s term rankings
  • Comparison reports — comparison of the rankings of the selected term on different URLs or in different search engines
  • Benchmark reports — a great way to see the progress of your rankings for the same URL between two dates, weeks, or months 
  • Client reports — customizable reports with shareable links, so you can quickly send them to clients or team members
  • Automated reports — scheduled reports you can receive via email, or to your Dropbox or Drive account

The reports ProRankTracker generates are quite detailed, and you can have the data displayed as lists, graphs, and charts, allowing you to easily gauge your site’s SEO performance.

Site Audit

The site audit feature lets ProRankTracker crawl your website and check it against various SEO parameters, like loading speed, on-page SEO, mobile responsiveness, etc. It’s a great way to see your site’s overall SEO performance and identify areas you can improve.

Image source: ProRankTracker

The audit can show you the most frequently used keywords, duplicate content, pages without proper keyword optimization, issues with headings and meta titles/descriptions, and other elements of your website that you can tweak to boost your rankings. 

The Standard pricing plan allows you to audit ten websites and 200,000 pages. The insights this feature provides are quite valuable, so we recommend taking full advantage of ProRankTracker’s site audit.

Rankings Discovery

“Rankings Discovery” is the term ProRankTracker uses for simple keyword suggestions. At its core, this feature just shows you which keywords your website is already ranking for in the top 100 results and allows you to add them to be tracked.

The great thing about this feature is that it shows you which search engine and device each suggested keyword is ranking for. 

One thing that’s slightly confusing is that ProRankTracker also has a “Keyword Suggestion” feature on top of their “Rankings Discovery.” The main difference is that the suggested keywords are the ones you’re not ranking for, so they represent opportunities to create content around these topics and attract more organic visitors.

That said, the tool only provides a list of suggested keywords, but not their search volumes. In all honesty, these two features of ProRankTracker are a bit underwhelming, and we definitely wouldn’t recommend relying on them to do your keyword research and choose which terms to track.

If you want to compare ProRankTracker to its alternatives, you can check them here

Review Link Monthly from price G2/Capterra Reviews Keywords
SERPRobot $4.99 / 300 – 3,000
Wincher $11.32 4.9 100 – 5,000
Serpfox $10 / 100 – 60,000
RankWatch $29 4.3 250 – 1,000,000
SerpBook $24 / 100 – 1,500
Dragon Metrics $99 4.5 1,000 – 10,000
Tiny Ranker $19 / 100 – 2,000
Nightwatch $19 4.8 100 – 10,000
White Spark $86 4.6 100 – 2,500
SerpWatcher $29.90 4.4 100 – 1,200
Rankedy $29 4.3 100 – 1,000

How We Automate Keyword Research and Tracking Before Using ProRankTracker

The way most people do keyword research is fundamentally flawed. 

This shouldn’t’ come as a surprise, given the fact that most SEO experts are sharing keyword research advice based on what they “feel” is right. With everyone advocating a different approach to keyword research, it’s easy to get confused.

So, who do we listen to?

  • Ahrefs?
  • HubSpot?
  • SEMRush?
  • Brian Dean?
  • Neil Patel?
  • Yoast?
  • Moz? 

The thing is, regardless of whose advice you end up following, you’ll run into the same problems:

  1. Everyone’s sharing opinions based on their intuition and gut feelings, but nobody is using data to do keyword research
  2. Effective keyword research takes a lot of time and requires a high level of skill and significant experience
  3. Mistakes are likely to happen, and you can’t risk delegating high-quality keyword research to inexperienced junior SEOs
  4. You’ll get inconsistent deliverables from one person to another

Thankfully, there’s a much better option — ClusterAi allows you to adopt a data-driven approach to keyword research and automates the entire process.

  1. ClusterAi takes data directly from Google, meaning your keyword research will be perfect every time
  2. The tool does everything for you, eliminating the potential of human error and saving your weeks-worth of work
  3. It’s extremely easy to use, allowing anyone in your team to do expert-level keyword research in minutes, even if they have no previous SEO experience
  4. ClusterAi lets you import thousands of keywords and clusters them into unique content topics, based on the main keyword and its variations, so you’ll know what keywords to rank for with each page

It doesn’t get any easier or more data-driven than this!

Faster, Easier, More Reliable Way to Do Keyword Research

Instead of telling you how powerful and easy to use ClusterAi is, let us show you how the tool works using a real-world example.

Say we’re starting a website in the pet niche. 

  1. First, we open up Ahrefs Keyword Explorer and type in “dog”
  2. Then, we select the ‘Having same terms’ feature to see results that include the term we want to rank for

The tool shows us over 10,000,000 results for keywords that include our term.

We need to narrow this down, and we’ll do so by adding “food” alongside “dog.”

Now, Ahrefs returns 455,000 variations that include both terms.

We can export the top 25,000 keywords, based on their search volume, and import them into ClusterAi. 

Then, we just need to let ClusterAi run since the process is fully automated.

  1. ClusterAi will check the top ten results on Google for every keyword on our list
  2. It will then compare all 25,000 keywords against each other
  3. ClusterAi will look for keywords that share three or more URLs
  4. The tool will then sort the ones that meet the criteria into unique content topics 

In minutes, we’ll get a list of over 1,000 unique content topics. ClusterAi shows the data in the list by:

  • Main keyword 
  • Total search volume 
  • The variations

You can click on any cell to expand it and see the full list of keyword variations.

There you have it — expert keyword research done in minutes! Plus, it’s based on raw data from Google, so it’s perfect every time. 

ClusterAi literally does all the work for you, saving you a ton of time and making keyword research as simple as possible. In minutes, you’ll get an extensive list of keywords you can rank for.

Did You Find This ProRankTracker Review on the First Page of Google? 

ClusterAi’s data-driven approach to keyword research enabled us to rank on the first page of Google for over 100,000 keywords. And that’s without building backlinks or any other technical BS.

DoNotPay (B2C SaaS)

Want to learn how you can crush SEO and start generating thousands of monthly visitors? Read our free guides below: 

  1. The #1 lever to get the fastest SEO results
  2. How Google actually works
  3. How to hire the most affordable, highest quality writers on the internet
  4. How to turn ANY writer into an expert SEO content writer 
  5. The secret to ranking without backlinks
  6. How we crush B2B SaaS SEO
  7. How we dominate B2C SaaS SEO
  8. SEO ROI Calculator
  9. How to “steal” your competitors’ traffic with Brand Jacking

Keyword Research is broken.

Keyword research is broken. We fixed it.

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