Interactive forecast

SEO Revenue Forecast Calculator

Model how organic search turns into traffic, signups, pipeline, revenue, and payback before you invest.

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Built for planningModel the range, not a fake guarantee.

Switch between B2B pipeline and B2C signup economics, then pressure-test conservative, base, and aggressive cases.

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B2B Pipeline

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Your assumptions

Inputs update by model

Monthly search volumeiTarget monthly searches across the keyword set.Organic CTRiShare of searches that become site visits.%Visitor-to-lead rateiVisitors who become qualified leads.%Lead-to-customer close rateiQualified leads that become customers.%Customer LTViAverage lifetime value per won customer.$Monthly SEO investmentiContent, strategy, tooling, and execution cost.$Gross marginiMargin used to estimate profit-backed ROI.%Months to targetiExpected ramp to the modeled traffic level.

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Forecast results

Base monthly pipeline: $490K

Profit-backed ROI12.7x

B2B model: search → visitors → leads → customers → pipeline.

Metric	Conservative	Base	Aggressive
Monthly visitors	5,250	7,000	8,750
Leads / month	42	70	105
Customers / month	3	7	13
Monthly pipeline	$235.2K	$490K	$918.8K
Annual pipeline	$2.8M	$5.9M	$11M
Gross profit	$2M	$4.1M	$7.7M
ROI	5.6x	12.7x	24.7x
Payback	1.8 mo.	<1 mo.	<1 mo.

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