Document.
Every word is a liability to mess something up, and spelling/grammar/punctation are table stakes. Before we write the first word of publishable content we create what we call, ‘enablement documentation’, and we call it that, because it enables our team to create content like they have direct access to your brain.
Brand Requirements
Understanding all your requirements across brand, voice, messaging, and positioning.
Knowledge Transfer
Why your industry is broken, why you’re here to save the day, why your customers love you, product information and strong thoughts & opinions to drive product/content integration and thought leadership/content integration into every page we publish.
Project Brief
Everything we’ve learned is captured and documented, covering your brand’s industry, customers, voice, tone, messaging, product, opinions, and CTAs to drive consistency across hundreds of thousands of words.
Opportunity Analysis
We build a topical map that covers every page of content we’ll ever publish to reach your customers at every stage of the funnel, then work with you to prioritize based on competitiveness, traffic potential, audience / offer fit, ACV, LTV and every other variable that’s important to you.
Content Series Template
The Content Series Template (CST) is like a content brief but for every page of content about a particular topic. This is a living breathing document, every time you give us feedback we’ll update the CST with a rule we use to evaluate all future content against, so you only have to give us feedback about something once.
