
Nick Jordan
Founder of CD, ClusterAi, Workello, and the Fat Graph Content Ops Community.
Proof over promises
Case studies, products, SOPs, and community proof from years of doing the work.
Need customers?
100K+
paid customers generated
Product-led SEO for an a16z-backed startup.
Need revenue?
+$1.6M
ARR added to a physical subscription product.
We treat SEO & GEO like paid media.
Need traffic?
30M+
organic visitors generated
Repeatable systems to drive wins across almost every vertical and industry.
Need a track record?
Six
Projects to 100k+ visitors/month.
We have one of the best track records in the game.
Need systems?
Hundreds
of documented SOPs
Repeatable systems to drive repeatable outcomes.
Need social proof?
700+
paid customers
Using the internal workflows we turned into SaaS products.
Built by operators who shipped SaaS to thousands. We treat SEO and GEO like paid media. Rigorous, attributable, accountable. And we already speak your language.

Founder of CD, ClusterAi, Workello, and the Fat Graph Content Ops Community.

Leading CD's content and SEO teams. Product Manager for ClusterAi & Workello.
Featured In
Podcasts, mentions, quotes, and citations.










Our story
Started in 2019 as a solo consultancy working with bootstrapped founders to working with the biggest names in software.
If you’re a category leader or future category leader, let’s talk.

Drove 250,000 visitors from search and LLMs to a Founder's Fund series-B med tech startup, in the first year.

We drove an increasing amount of highly qualified traffic every month, for 6-months.
In 2025 we earned the opportunity to support in-house SEO teams at Vanta, Clay, Notion, and Miro with high quality editorial content.
Added +100k visitors/month in 7 months.

Adding 2k+ users/month from search before being acquired by Notion.

Supporting ClickUp's in-house SEO campaign to millions of visitors per month with HQ editorial content.
Added +$1.6M ARR to a subscription pet food startup.

Internal workflow turned SaaS. 4k employer signups, 108k candidate applications, hundreds of hires made.

Grew traffic from 0 to 1.5M visitors / month, driving 100K+ paid customers.

Generated 6M+ visitors through programmatic SEO.
7,000+ signups and 500+ paid customers including Deel, CopyAI and Fat Joe.
Built and scaled a pet media brand to 116K+ organics/month, 44M Pinterest impressions and 3M+ YouTube views.
Started as a solo consultancy working with bootstrapped founders.
Nick's first SEO campaign informed his worldview that creating the most valuable page of content platforms could show their users is the most important variable to driving visibility in search and LLMs.