What I’ve learned from taking 5 projects from 0 to 100,000+ organics/month is that Google Search uses UX metrics to influence reach and rankings.
I didn’t develop a theory and set out to prove it.
This is an observation I made from consistently winning in SEO without:
❌ Building backlinks.
❌ Doing technical BS.
❌ Doing hacks or shortcuts.
✅ Just great content.
Basically, our entire goal is to create more relevant, better quality content than any other page Google could show for the keywords we want to rank for.
If you think about it, it makes a lot of sense.
Everybody knows every major platform uses UX metrics to influence reach:
Twitter
Facebook
Instagram
TikTok
LinkedIn
And according to Mr Beast, this is how the YouTube algorithm works:
Click through rate (CTR)
Watch time
Comments
Likes
But in 2018/2019 Mr Beast wasn’t famous yet.
I didn’t have anybody to tell me what is well known.
I just knew that if I believed Google Search used UX metrics to influence reach.
And YouTube was a side experiment while I built out the SEO.
Which made Doggypedia’s YouTube channel a side-side-project.
Meaning, my goal wasn’t to just create category winning content on YouTube.
I needed to create category winning content on YouTube 👉 with as little effort as possible.
That meant:
Super simple to make
Had huge amounts of views
And I took a few shots at goal.
Dogs barking…
…to make your dog react.
Who am I to argue with 100,000,000+ people?
My job isn’t to decide what people want.
My job is to give people what they want.
First I watched all of the top performing videos (of dogs barking 🙁)
Next I built a list of the variables that I could both control and I believed would influence UX metrics.
Because if I could win on these variables, my content would have better UX metrics than the dog barking videos currently on YouTube, and I believed YouTube would promote my content instead.
Here’s the list:
The thumbnail to drive higher CTR
The length to keep users watching longer
The number of dogs referenced to be more relevant to more people
The in-video imagery that is more pleasant to look at
🚀 Warning: turn down your volume before playing.
This video did pretty good.
Racked up a cool 3,000,000 views and 800+ comments.
Hand selected job boards to find the best candidates
Your job description is pre-written, so you’ll just need to make a few adjustments to align it with your company.
After you’ve nailed the job description, it’s time to edit the skills tests and interview stages.
Creating a video editor skills test
The skills test is pre-configured for you, but you need to replace the example videos in the template with videos that align with the content you want your editor to produce.
The unpaid skills test should be extremely short and take applicants less than 30 minutes to complete.
The longer your skills test take, the less likely candidates are to do it.
Especially the best applicants.
The video we ask applicants is 37 seconds, but feel free to go down to as little as 15 seconds for best results.
Candidates that pass the free skills test will be invited to skills test #2.
In Skills Test #2 we ask candidates to edit three 60 second videos.
And it’s paid.
This allows us to vet the remaining candidates with a longer, more in-depth assignment.
Just like you did in the free skills test, replace the example videos in the template with videos that reflect the type of content you’re creating.
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