If this is your first piece of ContentDistribution.com content, here’s what you gotta know.
We’ve taken 5 projects from 0 to 100,000+ organics/month without building backlinks.
Without technical BS.
Without shortcuts.
And without hacks.
We did it by creating the highest quality, most relevant page of content Google could show for the keywords we wanted to rank for and doing that over and over again.
Today we’ve used the Content Series Template concept to publish 14,000+ pages of content across 268+ content verticals.
We’ve gotten it down to a repeatable process that enables us to come into any vertical, run knowledge transfer with stakeholders, and then create content like we had direct access to their brain.
Doggypedia has about 220 pages spread across 3 CSTs:
Basically, every keyword is structured like this: “Breed 1 + Breed 2 Mix.”
H2s. These articles are in the same format regardless of the keyword. This allowed me to pre-write the H2s. I included the main keyword in 40-60% of the H2s and left the remaining H2s unoptimized. I also jumbled the order of the H2s and the specific words in each H2 to avoid duplicate content penalties.
Images. The dog niche is visual, and every H2 included an image. I provided instructions on how to source images from Instagram. Sourcing photos from Instagram resulted in a handful of angry emails from accounts I didn’t cite, so I created instructions on how to attribute images found from Instagram.
Tables, lists, and bullets. Structured data is easier for humans and for Google to consume. I R&D’d this on Doggypedia, and four years later and with 10,000+ pages published, all of our content includes tables, lists, and bullets.
Internal links. The more internal links you have, the easier the content you link to will rank. Think of it like a vote that tells Google how important a page is to your website. The more internal links to a particular page, the more important it is to your brand, and the easier it is to rank. The opposite is also true. Pages with 0 internal links will be almost impossible to rank.
External links. Every article needed at least three links to authoritative sources. I developed a process for our writers to look up science journals published on PubMed and books published on Amazon and cite them in the content.
We had our writers scour social for the best pup memes.
🧑 Hiring Writers
The #1 choice you’ll make as a content manager is which writers you decide to hire.
Because after that first decision, everything is either easy, hard, or impossible.
Hire the wrong writer and you’ll spend tens or hundreds of hours struggling through everything.
Hire the right writer, and scaling content velocity will feel like a breeze.
Hiring GOOD writers is hard though.
The problem isn’t getting writing candidates.
Post a job ad on ProBlogger and get 300+ candidates in the next 72 hours.
The hard part is filtering out the bad writers from the good writers.
Writing is the lowest barrier WFH job
Anyone can call themselves a writer
But even 54% of Americans read below a 6th grade reading level
Writers downright fake their portfolio
Or they use published content that has gone through a 3rd party editor, and doesn’t reflect what they’ll submit to you
When I say everyone has trouble hiring good writers.
I mean everyone.
95% of writing applicants are unqualified, how do you identify the top 5%?
It goes on.
And on.
And on.
So what’s the trick?
How do you evaluate hundreds of candidates to identify and hire the top 1%?
The trick is Workello.
The secret weapon your favorite content team is using to hire great writing talent on auto-pilot.
Putting in the work up-front to hire the right person will save dozens or hundreds of hours of blood, sweat, and tears, trying to onboard, train, and mentor the wrong hire.
Here’s how it works.
Workello is a skills-testing platform that helps you identify and hire the best talent you can afford.
According to Harvard Business Review, skills tests are the #1 predictor of post-hire work performance.
More than CVs, work experience, and interview skills.
The skills test is #1.
So if you want to hire the best talent you can afford, you need to test as much talent as you can.
Workello allows you to skill-test hundreds of applicants in minutes.
So when you finally hire someone.
It’s not the best of a handful.
Or the best of a dozen.
It’s literally the best of hundreds of potential applicants.
Choose a pre-populated hiring template from Workello’s template library. Each template contains an optimized job description, writing test, candidate emails, and the best hiring resources to find them.
Spend a few minutes customizing the pre-written job description, and skills test to align with your company and industry.
Save & publish your Workello job.
Then grab the application URL.
Copy/paste your Workello job ad URL into ProBlogger.
Pay for your ProBlogger ad.
Then sit back and relax as candidates find your ad on ProBlogger, complete their application on Workello, and stream into your hiring dashboard.
1-click test to send a request to take your writing test.
1-click to send video interview invitations.
The best people want to work for the best employers.
One of the easiest things you can do to attract better talent is to treat your candidates better.
Workello helps you engage the top 5% of applicants to invest their valuable time into taking your writing test.
By addressing the #1 complaint from job seekers.
Even for experienced candidates, applying for jobs feels like sending their CVs into a black hole.
Workello’s applicant timeline tells your candidates exactly where they are in the hiring process, what to expect next, and how long it will take to hear back.
Building huge amounts of trust with your best candidates quickly & automatically.
The better your candidate experience, the more likely the best candidates are going to invest their valuable time into your hiring process.
You wouldn’t put your sales leads through a Google Form.
I’ve already told you Doggypedia grew from 0 to 100,000 organics/month in 13 months, on a new domain, without building backlinks, through a combination of
The best keyword research using ClusterAi
Crazy amounts of documentation to set up our content team for success
Hiring the best writers and editors
Using ClusterAi to optimize all of the content
Do you know what’s even cooler?
Doing it with 3x more efficiency than all of our competitors.
You see – when you follow the templates and SOPs in the Content Ops Framework.
You don’t just generate a lot of traffic.
You generate more traffic per dollar invested than your competitors.
Check it out.
I put together a list of the biggest websites in the dog niche.
I modeled their:
Domain name
DR / DA
Monthly traffic (via Ahrefs)
The total number of pages published
How much traffic do they generate per page per month
Basically, I divided the total amount of traffic by the number of pages.
This allowed me to develop an ‘efficiency score’.
More efficient SEO campaigns generated, on average, more traffic per page.
And less efficient SEO campaigns generated, on average, less traffic per page.
Doggypedia generates 570 visitors per month per page.
Certapet generates 170 visitors per month per page.
This means 3.3x more traffic per page of content published than Certapet.
Even the biggest website in the dog niche, DogTime, with 3.3m organics/month, is only generating 578 visitors per month, per page.
That’s the same traffic/page as Doggypedia.org.
But Doggypedia.org is a DR9.
And DogTime is a DR77.
Not all content is not created equally.
Content generated by us, using our systems, ranks higher and generates more traffic.
If this is your first time on ContentDistribution.com, learn why we crush:
Fully managed SEO for category leaders and future category leaders with huge goals and the budget to execute. We’ll do the heavy lifting, you sit back and take the credit.