Your performance content partner.

We help in-house SEO teams scale up their impact with high quality, naturally ranking, editorial SEO content. Software, marketing, finance, business, travel, health – we’ve done it all.

✅ Thought leadership / content integration.

✅ Product / content integration.

💰 Always ROI focused.

👉 Learn how we do it.

Trusted By

Document.

Every word is a liability to mess something up, and spelling/grammar/punctation are table stakes. Before we write the first word of publishable content we create what we call, ‘enablement documentation’, and we call it that, because it enables our team to create content like they have direct access to your brain.

Understanding all your requirements across brand, voice, messaging, and positioning.

Why your industry is broken, why you’re here to save the day, why your customers love you, product information and strong thoughts & opinions to drive product/content integration and thought leadership/content integration into every page we publish.

Everything we’ve learned is captured and documented, covering your brand’s industry, customers, voice, tone, messaging, product, opinions, and CTAs to drive consistency across hundreds of thousands of words.

We build a topical map that covers every page of content we’ll ever publish to reach your customers at every stage of the funnel, then work with you to prioritize based on competitiveness, traffic potential, audience / offer fit, ACV, LTV and every other variable that’s important to you.

The Content Series Template (CST) is like a content brief but for every page of content about a particular topic. This is a living breathing document, every time you give us feedback we’ll update the CST with a rule we use to evaluate all future content against, so you only have to give us feedback about something once.

Publish.

We’ve laid the foundation and it’s time to start writing. Content goes through 5+ rounds of editing, revisions and QA before it’s delivered to you. We’re an editing heavy organization with a ratio of 1.5 writers per editor. Every piece of feedback is integrated into our enablement documentation as a rule that we evaluate all future content against, so you only have to give us feedback about something once.

Aggressive KPI’s

Our KPIs are clear, and aggressive and are mapped to the stage of the campaign based on leading indicators of revenue.

👉 Are we organized? Do we meet the timelines we set? Is our content good?

👉 After publishing, do impressions begin increasing WoW most weeks? And MoM every month?

👉 After the 30th page is published are clicks beginning to increase WoW most weeks? And MoM every month?

👉 After we have statistically significant growth, are revenue KPIs increasing linearly with traffic?

Scale.

You’re seeing consistent growth across the KPIs that matter to you, it’s time to scale. We can ramp to arbitrary number of pages per month while maintaining the high quality standards you’ve come to expect from us throughout our engagement.

✅ You have an in-house SEO team to take care of authority, technical SEO, cross-team collaboration and stakeholder management.

✅ You have strong product/market fit, your other channels are converting like crazy.

✅ Your leadership team has a strong bias for quality.

✅ You need strong product / content integration.

✅ You’ve raised a Series B/C/D/E.

❌ Content quality standards aren’t championed by senior marketing stakeholders.

❌ You’re not sure if you can convert qualified traffic into revenue.

❌ You don’t have a full-time SEO leading the campaigns.

❌ Your other channels aren’t really working.

Help your in-house SEO team scale up their impact with high quality, naturally ranking, editorial SEO content.

What’s Included:

• Senior writers & editors
• Knowledge transfer
• Enablement documentation
• Opportunity analysis
• Internal linking
• Post publishing optimizations
• Reporting on performance
• Regular meetings for Q&A

Data driven & thought leadership PR to secure earned media placements in real publications read by real people.

What’s Included:

• Campaign ideation
• Data collection
• Data formatting
• Press release
• List building
• Journalist outreach
• 8+ placements guaranteed
• 0 to 1,500,000+ Organics / Month
• +100,000 Organics / Month
• 0 to 119,000 Organics / Month
• 0 to 167,000 Organics / Month
• 0 to 116,000 Organics / Month
• 0 to 103,000 Organics / Month
• Our Process
• Scaling to 100+ Pages/Month
• Documentation Led Culture
• A Culture of Meeting Notes

FAQs

How does this whole thing work?

We set you up for success with…

• 100+ SOPs to delegate to your writers, editors, VAs, PMs and SEOs
• Office hours for anything you need
• Private community for Q&A between office hours
• Review your key deliverables for alignment with our SOPs
• Help you find and hire the top 1% of your applicants
• Systems to automate and reduce friction at scale
• KPIs and benchmarks to hold your team accountable to

How much work do I need to do?

The engagement needs a project manager. This can be you, someone on your team, or someone we help you hire. Expect to be hands-on with content for the first 8-12 weeks while ramping.

Does this program work for B2B, B2C, or DTC?

Yes, this program has been used successfully by B2B SaaS, B2C SaaS, and DTC e-commerce.

I'm pre-revenue. Am I a good fit?

This program is not a good fit for pre-revenue companies without a proven business model and a predictable ability to convert a qualified audience into revenue.

How does hiring work?

We’ve spent thousands of hours iterating on a hiring funnel that has helped us hire hundreds of great people the competition can’t find. We’ll help you write your job description, build a pre-hire skills test and hiring workflow, with sourcing great candidates, interviewing, offers, and onboarding.

How much do I need to spend on content to make the program worth it?

At least $5,000/month.

📣 What the Community is Saying