3 Best SERP Tracking Tools For Data Driven SEOs

If you are looking for the best SERP tracking tool that will help you grow your business, you’re in the right place.

Instead of spending 119 hours testing dozens of different tools (like we did), here you can read our honest, in-depth reviews that will help you make an informed decision and choose the best SERP tracker for you and your business.

Let’s begin with understanding why the rank trackers are such a crucial tool for all your SEO activities.

Why Do You Need SERP Tracking Tools?

Back in the day, before rank trackers were a thing, you had to type your keyword into Google, check your position, and then add it to a spreadsheet in order to track your rankings.

All this had to be done manually, which isn’t that bad when you are tracking just one keyword.

You are also limited by the fact that Google serves you personalized search results, based on your search history, location, and cache, which in turn gives you data that simply isn’t accurate.

No, going Incognito won’t help either. Google still recognizes your IP address and will serve you different search results based on your personal search history.

Finally, you are probably tracking tens, or even hundreds of different keywords across different campaigns, projects, and, if you’re an SEO agency, you’re doing all of that for multiple clients.

In that case, this approach becomes way too complicated, and then it’s time to start searching for a better solution.

Luckily, those days are long gone and today there are dozens of SERP trackers that can do this for you.

Rank trackers have become a vital tool in our stacks, and without them, your SEO actions would be a mere shot in the dark.

Now that we’ve established just how important SERP trackers are, let’s see how we measured their effectiveness and what features we focused on while reviewing.

6 Most Important Features For SERP Trackers

To bring you an objective, honest review of 35 rank tracking tools, we had to establish a proper ranking system.

Here are the most important features you need to look for in a SERP tracker:

• Accuracy
• Check frequency
• Search engine support
• Location support
• Device support
• Pricing

Accuracy

If you would try using different tools to check your domain rating, keyword position, or anything else for that matter, you would get different results most of the time.

Some tools performed very well here, and one of the signs that those SERP trackers are accurate is the fact that we are getting matching results among the top three ones. 

Others showed results that are not up to date or are simply inaccurate.

Check frequency

You cannot have real accuracy without a proper check frequency. This feature shows us how often SERP trackers check your positions and update the results.

Most of the tools that made it to the list have at least daily check frequency, which is definitely a standard today.

Some tools, like AccuRanker, take it even a step further with on-demand ranking updates that can gather fresh keyword data every second hour.

Search engine support

Are you looking for a SERP tracking tool that can show you more than just Google keyword rankings?

Google is indeed the biggest search engine by far, with 87% market share, according to Statista.

If your target audience is only using Google, you really won’t need more than that in terms of search engine support.

On the other hand, if your audience is in Russia or China, you may need to look for SERP tracking tools that support Yandex or Baidu search engines, since those are extremely popular there.

Location support

If your target audience is based in the United States, what good is a ranking report within Indian borders?

Even more so, what if your, or your client’s business is only interested in traffic coming from a specific micro-location, a particular town, or even a neighborhood?

This is why location support has also been a crucial factor in ranking the best SERP tracking tools.

Device support

There are 3.5 billion mobile users in the world. Around 50% of the total web traffic comes from mobile devices.

This number has been steadily increasing over the last decade, a trend that we’ll most likely continue to witness.

Focusing just on desktop users will only take you halfway there, quite literally.

This is why it is extremely important that the SERP tracker you choose supports both the desktop and mobile platforms. 

Luckily, most of the tools on our list fulfill that requirement.

Pricing

SERP Trackers aren’t exactly cheap, so that’s why we also took pricing into account.

Luckily, most of them offer a free trial, so you will be able to test them and see if they fit your business needs before spending any money.

You should carefully consider all the other features and then decide if the tool is worth paying for. Just because a particular tool is affordable doesn’t mean it is worth the investment.

Here’s How We Know A Few Things About SERP Trackers

The SEO industry is pretty shady, don’t you think?

Just try putting an SEO-related title on your LinkedIn profile, grab the popcorn, and enjoy countless backlink offers. As we all know, these are always high-quality and super cheap.

Seems like a great offer! Too bad we don’t rely on backlinks.

This doesn’t come as a shock once you realize how many “gurus” are out there, preaching strategies they’ve never tested, through content they’ve stolen from someone else.

In that kind of landscape, we decided to do the exact opposite. We’ve focused on creating case studies and free SEO guides that show exactly how we approach SEO and what kind of results we get from that.

We’ve taken three projects from 0 to over 100,000 monthly organic search visitors in the last year alone.

Rather than give you some theoretical “guru” advice, let us show you some real numbers.

You’ve probably heard of the SEO Signals Lab group on Facebook. It’s one of the biggest SEO communities. Here’s a graph of one of those projects we posted there:

DoNotPay (B2C SaaS)

(Un)fortunately, this graph is already outdated. It climbed to 210k monthly organic visitors in just 13 months.

We’ve achieved success across different industries, totaling more than 65,000 first page keywords.

Doggypedia.org (Publisher)

See how we took Doggypedia to 18,500,000 Pinterest impressions and over 5,700 hours watched on YouTube in 2019.

CampusReel (B2C SaaS)

Read our CampusReel case study to learn how we crush B2C SEO.

If you are looking for consistent ranking results like these, you’re in the right place. 

Here are a few projects that produced some epic results:

• 0 to 47,000 organics/month in 13 months for AnyLeads.com
• 0 to 103,000 organics/month in 13 months for LogicInbound.com
• 0 to 116,000 organics/month in 13 months for Doggypedia.org
• 0 to 166,000 organics/month in 13 months for CampusReel.org
• 0 to 232,000 organics/month in 13 months for DoNotPay.com

We share literally everything and you can read our free guides to learn exactly how we create tsunami graphs like these, without spending a dime on backlinks or focusing on complicated technical BS.

Let us now move on and introduce you to the best of the best when it comes to rank tracking tools.

Top 3 SERP Tracking Tools That You Should Be Using Now

In this section, you will find the three best SERP tracking tools that stood out and had the highest performance across all the features we were looking at.

Here’s the list of our top 3 picks:

AccuRanker

The World’s Fastest Keyword Rank Tracker really lives up to its name by going the extra mile with a few features that other tools don’t have.

While it really is the fastest SERP tracker we’ve tested, what really amazed us is its check frequency.

This is one of the few tools that allow you to manually request refreshing of your ranking data, up to five times a day.

This makes it easy to act as soon as your rankings drop and prevent any greater damage.

The only downside is their highest price among the tools we’ve reviewed. At $109 as their most affordable plan available, and a minimum of 1000 keywords, they definitely aim for a more serious segment of the market, such as bigger SEO agencies and larger companies.

If you run multiple campaigns and track thousands of keywords, AccuRanker is probably the best rank tracking tool for you.

When it comes to search engine support, besides Google, they also cover Bing, Youtube, Baidu, and Yandex.

You can read the full review here.

SERPWoo

If you are a beginner, this SERP tracker probably isn’t for you. Developed by experts with 30-year industry experience, it is in fact a perfect tool for those who actually know a thing or two about SEO already.

Its fully customizable experience will allow you to really get the data you want, but you will definitely need to know where to look.

The alerts feature is one of the finest we’ve seen, notifying you literally the moment the rankings drop.

If you are looking to track rankings beyond Google, you’ll need to search for an alternative, because this is the only search engine that SERPWoo supports.

You can read the full SERPWoo review here.

Pro Rank Tracker

This is probably the best option for SEO professionals operating on a smaller scale. With a $25 monthly subscription that gets you up to 200 keywords to track, you’ll be getting a great deal here.

The number of URLs you can track is unlimited, even at the basic tear, while the check frequency is daily.

Pro Rank Tracker also gets a bonus point for being the only tool we’ve reviewed that offers Amazon tracking, besides the usual Google, Yahoo, Bing, YouTube, and Yandex.

Read the full review here.

Every SERP Tracker We’ve Tested

What may work for us, may not work for you.

If you have already tried some of our top picks and weren’t satisfied with them, you can still check the rest of the tools we’ve tested and find the one that will really suit the needs of your business.

Here you can read the rest of SERP tracker reviews:

While you are deciding which SERP tracker is the best decision for you, we highly recommend reading our free guides that will help you grow your business and survive every Google update.

Here are the nine free guides that will show you exactly what we do to get consistent high rankings and dominate SEO.

1. How to consistently rank high without backlinks
2. How to get the fastest SEO results
3. How Google Actually works
4. SEO ROI Calculator
5. How to leverage Brand Jacking to “steal” your competitors’ traffic
6. How we dominate B2C SaaS SEO
7. How we crush B2B SaaS SEO
8. Where to find and how to hire affordable, high-quality writers
9. How to turn your writers into expert SEO content writers